180% Growth in Direct Bookings for Hotel Ca'd'Oro in Just 3 Months
In the highly competitive hospitality landscape, the ability to stand out and thrive is a constant challenge in independent hospitality.
Hotel Ca’d’Oro, aware of this reality, chose to embark on the path to success by partnering with Unity Hotelaria, a company specialized in digital marketing strategies for the hospitality sector.
The goal of this ambitious partnership was clear: to elevate the hotel’s digital positioning and boost its direct bookings through innovative strategies.
In an impressively short period of just 3 months, Unity Hotelaria helped achieve a 180% increase in direct sales for Hotel Ca’d’Oro.
In this article, we will explore the key strategies that made this achievement possible, highlighting the importance of each and how, together, they paved the way to success.
1. Rebranding of Digital Positioning:
The crucial first step was rebranding the digital positioning of Hotel Ca’d’Oro. This involved a thorough analysis of the brand identity and the creation of a cohesive narrative that reflected its values and differentiators. Unity developed a consistent tone of voice for all online communications. This rebranding strengthened the hotel’s identity and attracted more potential clients.
2. Website Redesign:
A well-designed website is the cornerstone of any effective digital marketing strategy. Unity rebuilt the Hotel Ca’d’Oro website, making it more attractive, faster, and responsive. The new site was optimized for search engines (SEO) and provided a more enjoyable user experience. This increased visitor engagement and conversion rates, resulting in more direct bookings.
3. Tracking Sales via Booking Engine:
To understand visitor behavior and assess the performance of marketing strategies, Unity implemented a robust sales tracking system via the booking engine, using Google Analytics.
This allowed the team to monitor traffic, identify the most effective traffic sources, and pinpoint the pages that contributed most to bookings. With these insights, precise adjustments could be made to maximize results.
4. Investments in Online Advertising:
To accelerate the growth of direct bookings, Unity invested in strategically targeted online advertising campaigns. Using advertising platforms like Google Ads and social media, they targeted audiences based on demographics, interests, and search behaviors. This resulted in a notable increase in qualified traffic and, consequently, direct bookings.
5. Building Authority Through a New Image Bank:
Image is everything in the hospitality sector. We understood the importance of a strong visual presence and, therefore, created a new bank of exclusive images for the hotel. These high-quality images showcased the hotel’s facilities, rooms, and experiences in an engaging way.
This not only attracted the attention of potential guests but also built the hotel’s authority as a desirable destination.
The success of this collaboration not only increased Hotel Ca’d’Oro’s revenue but also solidified its online presence and competitive position in the hospitality market. It is an inspiring example of how the right combination of strategies can lead to remarkable results in the digital world.