Makena Hotel Sees 35.89% Growth in Direct Bookings Thanks to Unity Hotelaria
In just three short months, Makena Hotel has achieved an impressive milestone: a 35.89% increase in direct bookings.
This remarkable result comes after partnering with Unity Hotelaria, which took over the hotel’s Central Reservation system and implemented a series of strategic actions aimed at boosting direct revenue.
The Winning Strategies Behind Unity Hotelaria’s Success
Unity Hotelaria’s approach began with a thorough market analysis to understand the Makena Hotel’s positioning and identify the ideal guest profile. This research laid the groundwork for a custom-tailored marketing and sales plan, focusing entirely on results.
Repositioning the Makena Hotel for Success
Following this deep dive, Unity Hotelaria revamped Makena Hotel’s entire commercial strategy, fine-tuning its messaging to resonate with the ideal guest. By highlighting key selling points—like exclusivity, comfort, and personalized service—the hotel began to speak directly to the right audience, making an immediate impact in the market.
These adjustments weren’t just for marketing campaigns but extended to the entire guest experience, including direct communication efforts, which strengthened the hotel’s connection with potential guests.
Taking Over the Central Reservation System: The Game Changer
A critical component of this success was Unity Hotelaria’s full control over Makena Hotel’s direct sales process. By streamlining internal operations and enhancing customer service, they ensured that every interaction was optimized for conversion, fostering trust in direct bookings through the hotel’s website.
Moreover, advanced tools like an integrated CRM with the reservation system provided valuable insights into guest behavior, allowing for swift, targeted follow-ups that further boosted bookings.
Tailored Communication Drives Direct Bookings
The communication overhaul didn’t stop there. From website content to marketing emails, every piece of messaging was carefully crafted to speak directly to the ideal guest. This personalized approach resulted in higher conversion rates and a significant increase in direct bookings.
The Power of Direct Bookings for Makena Hotel
Makena Hotel’s 35.89% growth in direct bookings over just three months showcases the tangible impact of Unity Hotelaria’s expertise. Increasing direct bookings means more control over revenue, fewer third-party commissions, and stronger guest relationships.
Building these direct connections is key to guest loyalty, increasing repeat stays and word-of-mouth recommendations. It’s a sustainable growth strategy that ensures long-term success.
Long-Term Success with Sustainable Growth
This incredible growth is just the beginning. With its commercial positioning redefined, a streamlined reservation process, and communication strategies honed in on the ideal guest, Makena Hotel is poised for continued expansion and profitability.
Unity Hotelaria remains committed to refining these strategies, not just to maintain this level of success but to ensure that Makena Hotel stays ahead as a luxury hospitality leader.
Unity Hotelaria: Turning Strategy into Results
Unity Hotelaria stands out in the market for its ability to understand each client’s unique needs and implement tailored strategies that drive measurable outcomes. The 35.89% growth in Makena Hotel’s direct bookings is just one example of how Unity Hotelaria transforms the performance of its clients.
Looking to boost your hotel’s direct bookings and increase revenue? Contact Unity Hotelaria today and find out how we can help take your business to the next level!