Hotel Ca'd'Oro registers 25% growth in sales via Booking Engine in November, with Unity Hospitality
Hotel Ca’d’Oro, one of São Paulo’s most traditional and renowned properties, achieved a significant milestone in November: a 25% increase in sales via the booking engine compared to the same period last year. This result is the result of strategic and collaborative work between Unity Hospitality, the Reservations Center and the management of Hotel Ca’d’Oro.
In this article, we present the details of this achievement, Unity Hospitality fundamental role in this process and how the strategies implemented can transform the performance of any hotel.
Hotel Ca'd'Oro: tradition and excellence in São Paulo
Hotel Ca’d’Oro is synonymous with tradition and sophistication. Located in the heart of São Paulo, it combines luxury, comfort and impeccable service, making it the ideal choice for both corporate guests and tourists. Its history, marked by decades of excellence, makes Ca’d’Oro an icon in the city’s hotel sector.
But even for consolidated enterprises, it is essential to innovate and adapt to the demands of today’s market. And it was with this in mind that Ca’d’Oro turned to Unity Hospitality as a strategic partner.
Strategies implemented by Unity Hospitality
Unity Hotelaria took on the mission of strengthening Hotel Ca’d’Oro’s digital presence and direct sales, applying a robust and personalized plan. Here are the main actions carried out:
1. Personalized Marketing Planning
zWe created a strategic digital marketing plan, focusing on strengthening the Ca’d’Oro brand and attracting new guests. This planning involved analyzing the market, identifying the target audience and defining the best approaches to capture bookings directly through the hotel’s booking engine.
2. Ads on Google Hotels and Social Media
We invested in targeted campaigns on Google Hotels and social media, ensuring that Hotel Ca’d’Oro was found by potential guests at the right time. These campaigns were optimized based on consumer behavior data, significantly increasing qualified traffic to the hotel’s official website.
3. E-mail Marketing Strategies
We used e-mail marketing as a powerful tool to strengthen the relationship with Ca’d’Oro’s guests. We created targeted campaigns for old and new customers, promoting exclusive offers, personalized packages and hotel news. This channel not only generated bookings, but also customer loyalty.
Why is investing in marketing essential?
The 25% growth in direct sales at Hotel Ca’d’Oro is a clear example of how investing in digital marketing and revenue management can generate concrete results. Here are some of the benefits of this type of strategy:
- Reduced commission costs: By increasing direct sales, the hotel reduces its dependence on OTAs and cuts commission costs.
- Strengthening the brand: Personalized and well-targeted campaigns help position the hotel as a reference in the market.
- Guest loyalty: With strategies such as email marketing and personalized service, the hotel creates lasting bonds with its customers.
- Greater financial predictability: Direct control over the booking engine allows for more efficient management of revenue and occupancy.
Unity Hospitality can transform your hotel
The success of Hotel Ca’d’Oro in November is just one example of the impact Unity Hospitality can have on a hotel’s performance. Our expertise in hotel marketing and revenue management is results-oriented and focused on meeting the specific needs of each business.
If you are a hotel manager or owner and want to increase your direct sales, strengthen your brand and reach new audiences, contact Unity Hospitality right now. Together, we can transform the future of your business.