How Monte Real Hotel Increased Direct Bookings by Over 160% in Just 6 Months
Consistent Growth, Month After Month
In a competitive hospitality market, where high OTA commissions often drain hotel margins, Monte Real Hotel — located in Águas de Lindóia, Brazil — made a strategic decision: to invest in its direct booking channel through a well-structured plan.
The results were clear and continuous:
From October 2024 to April 2025, the hotel’s direct booking revenue grew by over 160%, proving that a strong strategy backed by performance-driven marketing can transform results.
A Strategy Based on Intelligence and Execution
This level of growth didn’t happen by chance. It’s the result of a comprehensive commercial and digital strategy implemented in partnership with Unity Hotelaria, based on three main pillars:
1. Strategic marketing and sales planning
We structured the hotel’s online presence to attract, engage, and convert the right audience — families and couples looking for comfort, leisure, and a premium experience in the countryside of São Paulo.
2. Highly segmented campaigns on Google Ads and Meta Ads
Media investments were backed by data. Campaigns were constantly optimized to bring in qualified traffic and lower the cost per acquisition.
In April 2025 alone, the volume of direct bookings generated from Google Ads nearly tripled compared to October.
More importantly, conversion rates increased month after month, proving that the goal wasn’t just to bring visitors to the site — but to turn them into guests.
3. Ongoing performance analysis
From customer acquisition costs to user behavior, nothing was left to chance. Weekly performance reviews allowed fast and precise adjustments, creating a scalable and profitable model.
Tangible Results in Hotel Operations
Besides the significant growth in direct revenue, the hotel also achieved:
Greater independence from OTA commissions
Full control over the guest journey (pre, during, and post-stay)
Freedom to run exclusive offers on the official website
Increased forecast accuracy and ownership of customer data
A Clear Message: Hotels Can and Should Sell More Directly
Monte Real Hotel is living proof that with the right methodology, consistency, and a strong commercial vision, hotels can turn their direct booking channel into their most profitable one.
At Unity Hotelaria, we believe direct sales are not a trend — they are a strategic necessity. And when executed with data and purpose, the results speak for themselves.
Want to apply this approach to your hotel?
Contact our team and find out how to transform your sales through a direct booking model built for performance.