Unity Hotelaria headquartered in Brazil, takes over the management of the Varshana Hotel in Paraná, new management to boost exclusive hotels for couples

Unity Hotelaria, headquartered in Brazil, takes over the management of the Varshana Boutique Hotel in Paraná - new management to boost exclusive hotels for couples.

Entenda como a Unity Hotelaria Revolucionou a Gestão de Receitas para Impulsionar o Faturamento

Unity Hotelaria has just taken on another important step in its history of managing lodging enterprises: as of June 1, 2025, the Varshana Hotel, in Balsa Nova (PR), will be under its management. Located in the midst of lush nature and with breathtaking views of the Faxina Canyon, the Varshana Hotel is an exclusive refuge for couples seeking privacy and a deep connection with the natural environment.

This move represents not only Unity Hotelaria’s expansion into the Paraná market, but also reaffirms its commitment to operational excellence, high standard hospitality and profitability for investors and owners. In the context of an increasingly competitive hotel market, having an experienced manager makes all the difference – and that’s exactly what this article sets out to demonstrate.

Below, we explore in detail the Varshana Hotel, Unity Hotelaria’s credentials and, above all, how this partnership can inspire hoteliers looking to modernize their operation and maximize results.

Privileged location in Balsa Nova (Paraná)

The Varshana Hotel is located in Balsa Nova, approximately 50 km from Curitiba and in the heart of the São Luiz do Purunã district – one of the most beautiful and least explored regions in the state. The hotel’s location offers impressive views of the Faxina Canyon, one of Paraná’s natural postcards, which combines rock walls with lush vegetation and the freshness of crystal-clear streams.

Its proximity to the capital of Paraná allows easy access for couples looking for weekend getaways or special moments, creating a perfect balance between isolation and convenience. In addition, the São Luiz do Purunã region has established itself as an ecotourism and adventure destination, with hiking trails, horseback riding and nature immersion experiences.

Structure and Concept

With just 14 rooms, the Varshana Hotel is a boutique resort designed to offer comfort, exclusivity and personalization. Each room – whether in chalet or suite format – has been designed to offer panoramic views of the canyon, creating an atmosphere of serenity and contemplation.

The hotel’s concept is anchored in well-being and romance: architecture in harmony with the environment, elegant decoration and humanized service create a true “spa of the mind”, where guests disconnect from routine to experience unique moments.

Target public and market potential

The Varshana Hotel speaks directly to Curitiba’s audience of couples, as well as tourists looking for sensory and boutique experiences. In a market where experience tourism and sensory luxury are on the rise, the hotel stands out as a highly desirable product.

The combination of strategic location, exclusivity and professional management is an irrefutable invitation for those who value not only accommodation, but also a sense of well-being and connection with nature.

Background and credentials

Unity Hotelaria was born with the purpose of transforming hotel operations into profitable, sustainable businesses with high value perceived by guests. Since 2020, the company has expanded its portfolio and consolidated strategic partnerships in various regions of Brazil, always respecting the essence of each enterprise.

Throughout its history, Unity has managed everything from charming inns and farm hotels to urban developments, adapting its solutions to the particularities of each client. This operational flexibility is one of the pillars that sets it apart in the market.

Philosophy and values

Unity Hotelaria’s philosophy combines operational excellence with a human touch – because it understands that in tourism, detail makes all the difference. This means standardized and optimized processes, but without giving up personalization and welcoming service.

Unity’s main values are:

  1. Genuine hospitality: every guest is unique and every detail matters.
  2. Sustainability: focus on practices that respect the environment and strengthen the local community.
  3. Intelligent profitability: balance between occupancy, average daily rate and profitability for investors.
  4. Transparency: clear reports and continuous monitoring for the owner.

Competitive advantages

Unity Hotelaria stands out for its ability to offer complete and integrated management:

  1. Marketing and sales: digital strategies, management of distribution channels (OTAs, own website) and production of valuable content for the target audience.
  2. Operational management: optimized housekeeping, A&B, maintenance and reception processes.
  3. Revenue management: constant analysis to maximize rates and occupancy.
  4. Staff training: continuous training and hospitality culture.
  5. State-of-the-art technology: PMS systems, CRM and data intelligence to inform decisions.