Engenho da Serra EcoResort in Brazil Grows 152% in Direct Bookings During July Vacation Season with Unity Hospitality’s Digital Strategy
Vacation Season Success Built on Strategy
Engenho da Serra EcoResort is more than a destination. Nestled in nature, it offers the kind of experience that brings families together, reconnects couples, and invites guests to slow down in a setting of pure charm and comfort. But in the competitive world of leisure hospitality, beauty and structure alone aren’t enough. Visibility, timing, and conversion-focused actions are essential.
That’s exactly where our strategy began.
In preparation for Brazil’s July school holidays—a peak season for family travel—we designed and executed a comprehensive digital campaign tailored specifically for the Engenho da Serra EcoResort.
From Scenic to Sold Out
Instead of simply promoting features like pools, kids’ activities, and nature trails, we created themed vacation content designed to spark emotion and desire. The goal was to transform the resort from a nice option into a must-have family getaway.
We launched Google Ads and Meta Ads campaigns targeting travel-ready families and couples, redirecting traffic to a custom-optimized website. There, we deployed pop-ups with limited-time offers, urgency triggers like countdown timers, and behavior-based remarketing to re-engage site visitors.
We treated the website not as a brochure, but as a smart sales machine.
A 152% Increase in Direct Bookings
The result was outstanding. Comparing July 2025 to July 2024, Engenho da Serra EcoResort achieved a 152% increase in direct bookings through its official website.
This growth wasn’t random. It was the product of a well-executed plan—combining seasonal storytelling, precise ad targeting, and on-site tools that convert visits into real reservations.
It proved that even in a market saturated with offers and promotions, a resort can stand out and thrive when every piece of the strategy works in harmony.
Redefining Leisure Hospitality in Brazil
Beyond sales, the Engenho da Serra brand grew in visibility and authority. The website now serves as an active sales channel. Campaigns are optimized weekly based on real data and user behavior. The resort is no longer just a beautiful place—it’s a high-performing hospitality business with predictable, scalable results.
At Unity Hospitality, this is what we believe leisure hotels deserve: not just occupancy, but intelligent growth.
This is how vacations become milestones—not only for guests, but for the hotel itself.