Hotel Ca’d’Oro in São Paulo, Brazil, Achieves 30% Growth in Direct Bookings with Unity Hospitality’s Digital Strategy
A Landmark Hotel in a City That Never Stops
São Paulo is a city that pulses with life. Business, culture, gastronomy, and constant movement define one of Latin America’s most vibrant capitals. In a market as competitive as this, where thousands of rooms compete for attention daily, standing out isn’t a matter of tradition—it’s a matter of strategy.
Hotel Ca’d’Oro is one of São Paulo’s most respected names in hospitality. With decades of history and an impeccable reputation, the hotel had everything it needed—except one thing: a fully activated direct sales strategy.
That’s where our partnership began.
Strategic Focus on Direct Bookings
Unity Hospitality’s mission was to help Hotel Ca’d’Oro reduce its dependence on OTAs and increase direct bookings through its own website. We approached this challenge with a holistic strategy centered around visibility, engagement, and conversion.
We launched high-performing Google Ads campaigns targeting both business and leisure travelers. At the same time, we developed personalized email marketing flows that re-engaged past guests and nurtured new leads with exclusive offers.
On the hotel’s official website, we optimized content and UX to guide visitors toward direct reservations. Every element—from copywriting to CTA buttons—was designed to convert interest into bookings.
We also activated the hotel’s social media presence with strategic content, aligned with key events in the city and guest behavior insights.
30% Growth in Direct Revenue
The impact was immediate. Comparing July 2025 to the same month in 2024, Hotel Ca’d’Oro recorded a 30% increase in direct booking revenue through its website.
That number reflects more than just growth. It shows that when paid media, CRM, web performance, and content strategy work together, results come naturally.
And in a city like São Paulo—where price wars and OTA promotions dominate the landscape—owning your sales channel is not only smart. It’s necessary.
Taking Control of the Guest Relationship
This result doesn’t just represent a revenue increase. It represents greater control, higher profitability, and stronger guest relationships.
With a fully operational direct booking ecosystem in place, Hotel Ca’d’Oro is no longer just playing defense against OTAs. It’s playing offense—with precision, structure, and confidence.
At Unity Hospitality, we believe every independent hotel can—and should—own its growth. The Ca’d’Oro case proves that with the right strategy, even in the most saturated markets, independent hotels can rise and lead.
And this is only the beginning.