Varshana Hotel in Brazil Achieves Second Consecutive Sales Record Under Unity Hospitality Management
Two Consecutive Months of Success
At Unity Hospitality, we believe extraordinary results are born from strategy, dedication, and above all, vision. That’s why sharing the story of the Varshana Hotel in Brazil is more than highlighting numbers, it’s about proving that independent hotels can compete at the highest level with the right management approach.
Nestled in the Cânion da Faxina, in Balsa Nova, Paraná, Brazil, the Varshana Hotel is experiencing a historic moment. Under our management, the property has achieved its second consecutive month of record-breaking sales, setting a new benchmark for performance.
The results are remarkable: 95% of reservations were direct bookings, bypassing OTAs, and an impressive 45% came through the hotel’s own booking engine. These figures prove that building strong direct channels is not only possible but also profitable.
How We Got Here
Success never happens by chance. It is the result of careful planning, data-driven strategies, creativity, and flawless execution.
At the Varshana Hotel, we initiated a strategic repositioning process that went far beyond marketing campaigns. We redefined how the hotel presents itself to the market, created new experiences, elevated its gastronomy as a key differentiator, and implemented customized digital marketing strategies that enhanced brand visibility and strengthened its positioning.
This transformation involved creating authentic storytelling that connects guests to the destination, implementing commercial strategies that maximize revenue without sacrificing value, and aligning operational execution to deliver memorable experiences.
Marketing and Sales that Drive Real Impact
Our main focus was to turn the hotel’s official website into a powerful direct sales hub. We invested in digital performance, qualified traffic campaigns, intelligent remarketing, and a seamless booking journey for guests.
The outcome? Continuous growth in online reservations, greater revenue predictability, and a dramatic reduction in OTA dependency. Every click became an opportunity, and every opportunity turned into revenue.
At the same time, we worked closely with the operational and F&B teams to ensure the brand promise was delivered at every touchpoint. Because in hospitality, it’s not just about attracting guests, it’s about delighting them so they return and recommend the experience.
Looking Ahead
Two consecutive months of record-breaking sales represent much more than immediate growth. They lay the foundation for sustainable success, with stronger direct booking channels, improved guest relationships, and an enhanced competitive position in the Brazilian hospitality market.
For us at Unity Hospitality, this achievement is living proof that independent hotels can be profitable, competitive, and innovative. With the right methodology, a balance of technology and human touch, and a strategic repositioning, extraordinary results become reality.
A Story That Inspires
Looking back, we see a hotel that faced challenges in a highly competitive environment. Today, we see a property with a clear identity, a solid direct sales strategy, and results that reflect the power of professional management.
And this is only the beginning. Month after month, we are writing a story of growth, consistency, and inspiration, not only for the Varshana Hotel but for the entire independent hotel sector in Brazil and beyond.
The Varshana Hotel in Brazil proves that hotels investing in smart, integrated, and results-driven management can reach new heights. The future of hospitality lies in direct bookings, authentic guest experiences, and consistent strategies.
At Unity Hospitality, we remain committed to showing that every hotel has the potential to achieve peak performance. In the case of Varshana, the results speak for themselves: two consecutive months of record sales—and a success story that is just beginning.