Unity Hospitality Partners with The Atlantic Hotel & Spa to Drive Direct Bookings Through Digital Marketing and Central Reservations
A New Partnership, A New Chapter for Hospitality
At Unity Hospitality, we believe every hotel has a story worth being told — and sold — with purpose.
Today, we are proud to announce a partnership that embodies this belief: Unity Hospitality + The Atlantic Hotel & Spa, one of Fort Lauderdale’s most iconic oceanfront destinations.
Overlooking the shimmering Atlantic Ocean, The Atlantic Hotel & Spa blends elegance, well-being, and sophistication in a way that perfectly represents the essence of independent American hospitality.
Now, our mission is clear — to transform this excellence into measurable results: increasing direct bookings, reducing dependency on intermediaries, and strengthening the hotel’s digital brand presence.
This collaboration marks the beginning of a new journey — one that unites sales strategy, technology, and storytelling.
And more than a marketing agreement, it represents a mindset shift: the future of hotel sales belongs to those who own their booking channels.
The Destination: Fort Lauderdale, Florida
Located at 601 N Fort Lauderdale Beach Boulevard, The Atlantic Hotel & Spa sits at the heart of one of Florida’s most desirable destinations the state’s “Gold Coast.”
Surrounded by upscale dining, marinas, and luxury boutiques, the hotel combines cosmopolitan energy with the tranquility of a beachfront retreat.
For us, this location is both inspiring and strategic.
Because in modern hospitality, location alone isn’t enough it’s visibility that sells.
That’s where Unity Hospitality comes in: to transform physical presence into digital power, generate qualified traffic, and convert interest into direct bookings.
What We’re Building Together
Our partnership with The Atlantic Hotel & Spa was designed with one clear purpose:
to make the hotel’s direct channel its strongest source of revenue.
In the coming months, our teams will work side by side to implement a complete growth framework focused on performance, optimization, and measurable results.
1. Central Reservations Focused on Direct Sales
We’re developing an exclusive central reservations system designed to convert offering guests a smooth, personalized, and advantage-filled booking experience.
The system will integrate directly with the hotel’s website and marketing channels, making direct reservations easier, faster, and more profitable.
2. High-Performance Digital Marketing
We’ll deploy a full-scale digital marketing strategy, including:
- Google Ads and Meta Ads campaigns targeting high-intent travelers;
- Remarketing for users who explored rates but didn’t book;
- Automated e-mail flows to nurture leads and past guests;
- And a robust SEO content plan that blends storytelling and destination marketing.
Our goal is simple yet powerful: to make guests discover, desire, and book directly.
3. Exclusive Packages and Direct Booking Benefits
Together with the hotel’s team, we’ll craft direct-only offers — such as spa credits, complimentary upgrades, early check-ins, and curated local experiences. These real, tangible perks will not only attract but also educate guests on the true value of booking direct
4. Data Intelligence and Continuous Optimization
Every campaign will be monitored through performance dashboards with KPIs such as:
- Direct bookings vs OTA share,
- Website conversion rate,
- Digital acquisition cost,
- Average revenue per guest,
- Return on marketing investment (ROMI).
This data-driven approach ensures constant improvement and transparency in every phase of the partnership.
Why We Believe in Direct Bookings
For decades, American hotels have relied heavily on OTAs, wholesalers, and intermediaries. But the landscape has changed and fast.
Today’s travelers value authenticity, trust, and direct relationships. And those are built only when hotels control their own channels.
Direct bookings are not just about cutting commissions. They’re about regaining control over the guest experience, building loyalty, and increasing profit margins sustainably.
At Unity Hospitality, we’ve seen this transformation firsthand across multiple destinations, from Miami to New York. Hotels that invest in strategic digital marketing, intelligent automation, and optimized booking journeys don’t just grow.
They thrive.
And The Atlantic Hotel & Spa is the next chapter in that evolution.
Redefining Partnerships in American Hospitality
This collaboration goes beyond marketing.
It’s a strategic alliance for sustainable growth.
Our role will be to walk alongside The Atlantic Hotel & Spa bringing Unity Hospitality’s global expertise in sales, digital strategy, and revenue generation to elevate every touchpoint of the guest journey.
Together, we aim to set a new benchmark for independent hotels in the United States: a model that unites performance, brand strength, and human connection.
Because in modern hospitality, the best technology is the one that brings people closer.