Santa Eliza Eco Resort, in Ribeirão Bonito-SP, celebrates success with growth in 2023
We kicked off 2024 with a historic closing and are thrilled to share the exceptional results achieved by Santa Eliza Eco Resort in 2023, a testament to Unity Hotelaria’s ongoing commitment to providing innovative marketing and revenue management solutions.
Occupancy: 7.38% growth
With dedication and effective strategies, Santa Eliza Eco Resort’s occupancy rate saw an impressive average annual increase of 7.38%.
This is a direct reflection of the collaborative effort between Unity Hotelaria and the resort’s team, who implemented proactive tactics to attract and retain guests.
Revenue: 28.79% growth
The highlight of the 2023 results is the extraordinary growth in revenue, registering an average annual increase of 28.79%.
This remarkable leap is the result of the application of financially intelligent strategies, combined with a renewed focus on the customer experience.
Average Daily Rate: 10.70% growth
The Average Daily Rate also experienced a considerable rise, with an average annual growth of 10.70%.
The Unity Hotelaria team worked closely with Santa Eliza Eco Resort to strategically adjust rates, thus maximizing revenue without compromising guest satisfaction.
RevPAR: 24.95% growth
The Revenue Per Available Room (RevPAR) experienced a remarkable average annual growth of 24.95%. This vital indicator highlights not only the increase in occupancy and average daily rate but also the overall efficiency in revenue management, optimizing financial performance per available room.
Strategies Implemented by Unity Hotelaria
Meta and Google Ads: We developed strategic advertising campaigns on Meta and Google, optimizing the visibility of Santa Eliza Eco Resort to reach a wider and more targeted audience.
Conversion Tracking: We implemented a detailed approach to measure each conversion, analyzing specific data to understand customer behavior and adjust strategies as needed.
SEO Optimizations: We performed comprehensive SEO optimizations to improve Santa Eliza Eco Resort’s organic ranking on search engines, thereby increasing online visibility and attracting qualified traffic.
Market Analysis: We conducted regular market analyses to maintain competitiveness, identifying trends, demands, and opportunities to adjust strategies in line with changes in the hotel landscape.
Throughout 2023, Unity Hotelaria and Santa Eliza Eco Resort worked hand-in-hand to achieve these impressive results.These numbers are not just statistics; they are the result of a solid partnership and a shared commitment to excellence. We look forward to continuing our journey of success and growth in 2024 and beyond.
We thank our clients for their continued trust and eagerly await the next challenges.