Antonio’s Palace Hotel in Brazil Achieves 137% Growth in Direct Bookings Through Strategic Repositioning and Digital Campaigns
When Positioning Evolves, the Market Reacts
Antonio’s Palace Hotel is a local landmark in Piracicaba, a thriving city in the state of São Paulo, Brazil. Known for its robust structure, strategic location, and tradition in hospitality, the hotel has long been a reference for guests seeking reliability and comfort. But in an increasingly digital and competitive market, tradition alone is no longer enough. Visibility, connection, and a strong online presence are key to growth.
That’s where we came in.
Unity Hospitality took on the challenge of repositioning the Antonio’s Palace Hotel brand in the digital landscape, with one clear goal: to transform strong local awareness into consistent, high-performing direct sales.
Strategy, Positioning, and Digital Presence
We started by refining the hotel’s positioning. We restructured its digital identity, adjusted communication across all platforms, established a dynamic and professional social media presence, and optimized the website for a seamless and commercial user experience.
In parallel, we launched Google Ads campaigns targeting corporate travelers, couples, and families searching for accommodations in Piracicaba and the surrounding region. Traffic was directed to the hotel’s website, where the booking engine began functioning as a true revenue-generating tool.
Behind the scenes, our team applied weekly optimizations, tested performance metrics, and ensured every page, ad, and message aligned with the hotel’s new strategic goals. The digital presence became sharp, clean, and conversion-focused.
A Remarkable Shift in Performance
The results were clear and fast. In July 2025, Antonio’s Palace Hotel recorded a 137% increase in direct bookingsthrough its website compared to the same month in 2024.
This growth is especially significant in a local market where many hotels still rely heavily on OTAs. It didn’t happen by accident. It was the outcome of targeted campaigns, clear messaging, and renewed confidence in the hotel’s value proposition.
Tradition with Strategy Becomes Profit
This case proves that legacy and modern strategy can go hand in hand. With a well-executed repositioning, digital presence aligned with the market, and data-driven marketing campaigns, even hotels with decades of operation can unlock a new chapter of commercial success.
For us at Unity Hospitality, this result is more than just a number. It is validation of a method. A method that values the guest experience, respects the identity of each property, and drives consistent profitability.
Antonio’s Palace Hotel is now not just part of the local landscape — it’s part of a new era of independent hotels in Brazil that choose to lead, not follow.
And this is just the beginning.