Beira Rio Hotel in Brazil achieves 106% above Market Growth and over R$ 345K in Revenue
The river runs quietly in Piracicaba, but high-performance hotel management is never about calm waters. When we embraced the challenge of Beira Rio Hotel in the interior of São Paulo, Brazil, we knew the mission was to turn demand into profit with discipline, pricing science, and brand storytelling. The numbers we now share tell the story of daily execution: listening to the market, adjusting rates, unlocking distribution, and respecting the true value of the product.
A Mobile Strategy That Delivered Immediate Impact
From June 16 to August 28, we activated a simple but powerful lever: a mobile-exclusive rate. With just a 10% incentive, this strategy attracted travelers who were already searching on their phones but needed one more reason to book immediately.
In only 74 days, this single move generated 691 reservations, 1,079 room nights, an ADR of R$ 319.78, and R$ 345,041.10 in revenue. This was not a discount trick. It was precise channel conversion, capturing intent at the exact moment of decision. Mobile became a growth engine without eroding the hotel’s perceived value.
segmentação de mercado e preços dinâmicos. Essa estratégia envolveu a identificação de diferentes segmentos de clientes, como turistas de lazer, viajantes a negócios, grupos corporativos e participantes de eventos especiais.
Com a segmentação em mãos, a Unity Hotelaria utilizou estratégias para ajustar as tarifas em tempo real, com base na demanda especÃfica de cada segmento em diferentes perÃodos.
Dessa forma, conseguiram otimizar a ocupação, maximizar a receita e oferecer preços competitivos aos clientes, aumentando a satisfação geral. Além de oferecer tarifas especiais para quem buscam através de celulares (identificação de oportunidade).
Strong Growth During High Season
Room Nights Performance
In June, Beira Rio sold 391 room nights. In July, it leaped to 586 nights, a 49.9% increase over June, and sustained strength in August with 490 nights, 25.3% above June.
Against its competitive set, the turnaround was undeniable: while competitors sold 399 nights in July and 282 in August, Beira Rio delivered 46.9% and 73.8% more, respectively. In the ranking, the hotel rose to #2 out of 11 competitorsduring these peak months. This is growth with consistency, not artificial spikes.
Revenue Performance
In June, Beira Rio reached R$ 134,295.20. In July, it climbed to R$ 192,867.40, and in August, it delivered R$ 157,316.50.
Compared to the market, performance was 49.8% above competitors in June, 83.8% in July, and 106.0% in August. In the ranking, Beira Rio once again held #2 of 11. This is the type of result that excites hotel owners, reassures investors, and gives entrepreneurs confidence in scalability.
ADR Premium: Sustaining Margins Without Sacrificing Growth
There is one indicator we cherish above all: Average Daily Rate (ADR). From February through August, Beira Rio consistently maintained a premium above its market peers.
In July, ADR stood at R$ 329.13 against the comp set’s R$ 263.24, a 25.0% difference.
In August, ADR was R$ 321.05 versus R$ 270.90, an 18.5% difference.
Even in the low season months, ADR remained more than 40% higher than competitors. In other words, we grew volume without giving up price. That is the essence of revenue management done right.
The Bigger Picture: High Season Results
Taken as a whole, the high season from June to August tells a compelling story: 1,467 room nights sold and R$ 484,479.10 in revenue, with an average ADR of R$ 330.
The mobile-only rate alone generated R$ 345K, proving that the right incentive in the right channel accelerates incremental revenue instead of cannibalizing it. In today’s world, where most decisions are made on small screens, capturing that mobile moment is a competitive advantage few hotels manage to achieve without structured methodology.
What Made This Strategy Work
Pricing Architecture
The 10% app discount was designed to create a clear advantage without eroding public rates or cannibalizing direct bookings.
Revenue Governance
Booking windows, restrictions, and stay controls ensured longer stays and healthier tickets.
Content Optimization
We enhanced positioning in the OTA app, highlighting attributes that justified Beira Rio’s ADR premium.
Daily Revenue Discipline
Constant competitor tracking, micro-adjustments, and fast decision-making. There is no glamour in this. There is process.
For investors, the message is crystal clear: Beira Rio Hotel in Piracicaba, Brazil, is now capturing more demand than its market competitors during peak season, protecting margins with ADR premiums, and leveraging mobile as a growth channel.
For hoteliers, the lesson is equally powerful: results like these do not come from a single promotion. They are born from the intersection of strategy, routine, and brand narrative. The mobile rate worked because the hotel had a story to tell, because the sales team believed in its value, and because operations delivered on the promise. Along the Piracicaba river, we were reminded once again that data is the compass, execution is the oar, and brand is the sail. Together, they move the boat forward.
What Comes Next
At Unity Hospitality, our obsession remains the same: growing with quality. The next steps will involve expanding B2B agreements, deepening direct channels, and testing new conversion levers while protecting the ADR premium we have built.
Profit is not an accident. Profit is strategy in action. And when strategy meets the season, the river flows in our favor.
If you are a hotelier, investor, or entrepreneur and want to see numbers like these working in your property, we are ready to design and operate the plan with transparency, discipline, and the same energy that powered Beira Rio in Piracicaba. At Unity Hospitality, the story we most love to tell is always the next one.