Farm Hotel Marketing: Success Story with 62% Sales Growth in July 2024
Hotel Fazenda Cachoeira da Furna in São Pedro: An Example of Success in Hotel Marketing
Hotel Fazenda Cachoeira da Furna, located in the charming town of São Pedro, SP, reached an impressive milestone in July 2024: a 62.79% increase in sales compared to the same period the previous year.
This remarkable result is the result of a strategic partnership with Unity Hotelaria, a specialist in marketing for farm hotels, which for over four and a half years has been implementing effective actions to boost the resort’s success.
Marketing Strategies for Farm Hotels that Generated Results:
Investing in Online Ads
Unity Hotelaria developed a personalized digital marketing strategy for Hotel Fazenda Cachoeira da Furna, investing in targeted ads on Meta Ads and Google Ads.
This approach made it possible to reach the target audience interested in rural tourism and authentic experiences in the midst of nature, significantly increasing the hotel’s visibility and generating a steady flow of bookings.
Optimizing Digital Positioning
Through SEO (Search Engine Optimization) and website optimization techniques, Unity Hotelaria ensured that Hotel Fazenda Cachoeira da Furna occupied the top positions in search results for relevant keywords, such as “farm hotel in São Pedro” and “rural tourism in SP”.
This strategy increased organic traffic to the hotel’s website and made it easier for potential guests to discover the property.
Social media management
Unity Hotelaria took over management of the hotel’s social networks, creating a strategic editorial calendar and actively interacting with followers.
Outsourcing the Reservations Center
By outsourcing the reservations center to Unity Hotelaria, Hotel Fazenda Cachoeira da Furna was able to count on a specialized and experienced team to manage the reservations process efficiently and professionally, guaranteeing a positive experience for guests from the first contact.
Strategic Revenue Management
Unity Hotelaria implemented intelligent revenue management, optimizing rates and room availability to maximize the hotel’s revenue. This approach ensured that the hotel was always competitive in the market and attracting as many guests as possible.
The significant 62.79% growth in sales at Hotel Fazenda Cachoeira da Furna in July 2024 is testimony to the power of a strategic partnership and Unity Hotelaria’s expertise in hotel management. The combination of digital marketing strategies, online positioning, revenue management and outsourcing the reservations center proved to be a winning formula for boosting the hotel’s success.
If you are looking for hotel management that delivers real and lasting results, contact Unity Hotelaria and find out how we can transform your business!