Growth in Sales in Q3 2024: The Success of Hotel Fazenda Cachoeira da Furna, São Pedro-SP
Hotel Fazenda Cachoeira da Furna, located in São Pedro, São Paulo, experienced an impressive 28.60% increase in sales through its booking engine in the third quarter of 2024 compared to the previous quarter. This achievement is a direct result of strategic digital marketing and hotel management efforts led by Unity Hotelaria, which has helped establish the hotel as a prime rural getaway in the region.
Below, we delve into the key actions that drove this growth and the pillars supporting this performance.
Thematic Calendar: A Long-Term Strategy to Boost Occupancy
For over four years, Unity Hotelaria has implemented a thematic calendar at Hotel Fazenda Cachoeira da Furna, which has proven to be a valuable tool in generating bookings during strategic periods.
The calendar is updated annually and tailored to seasonal events, extended holidays, and special dates. By offering this information on the hotel’s website, we attract guests seeking unique experiences, such as themed celebrations, holiday weekends, and special packages for Christmas and New Year’s Eve.
The consistency of this strategy allows us to maximize the hotel’s occupancy throughout the year, ensuring a steady flow of new visitors and returning guests.
Promoting these themed experiences through ads and social media connects the hotel’s offers with what travelers are looking for, increasing both engagement and conversions.
Google Ads, Google Hotels, and Social Media Campaigns: Reaching the Right Audience
A significant part of the growth came from Google Ads and Google Hotels campaigns, which brought highly qualified traffic directly to the hotel’s booking engine.
These campaigns were designed to target guests from São Paulo and surrounding states, leveraging detailed user behavior data to optimize ads for better click-through and conversion rates.
On social media, particularly Instagram and Facebook, we ran active campaigns that reinforced the thematic calendar and promoted the unique experiences the hotel offers, such as horseback riding, eco-trails, and family-focused events.
This strategy generated consistent traffic and organic engagement, ultimately leading to more direct bookings.
SEO and Content Optimization: Improving Website Ranking
Search engine optimization (SEO) played a central role in the sales growth. We continuously worked on improving the website’s ranking in organic search results, targeting relevant keywords like “rural tourism” and “São Pedro-SP accommodation.” This strategy not only increased the hotel’s visibility but also positioned it as a leading rural destination for travelers seeking nature-driven experiences.
As a result, the hotel saw a substantial increase in organic traffic and direct bookings, solidifying its digital presence as a prominent rural hotel in the region.
Revenue Management and Dynamic Pricing: Maximizing Profit
Another key factor driving sales growth was our revenue management with dynamic pricing.
Unity Hotelaria conducts constant market monitoring, analyzing demand, competition, and guest behavior. Based on this data, we dynamically adjust room rates to maximize profits during high-demand periods and offer competitive rates during off-peak times.
Market Research and Operational Monitoring: Making Informed Decisions
Unity Hotelaria conducts regular market research to ensure that Hotel Fazenda Cachoeira da Furna remains competitive. This includes tracking rural tourism trends, analyzing competitors, and continuously evaluating guest needs. Based on this research, we adjust our marketing strategies, package offerings, and pricing.
In addition, operational monitoring plays a vital role in our approach, ensuring that all services meet high-quality standards and that guest experiences are consistently exceptional.
This ongoing support allows us to identify areas for improvement and quickly implement solutions to optimize results.
Reservation Center: Humanized Service as a Competitive Edge
Unity Hotelaria’s Reservation Center was responsible for more than 90% of the hotel’s sales. Our humanized service approach, combined with automation tools and CRM, ensured a unique customer experience, leading to a high conversion rate.
The personalized and fast responses to guest inquiries set us apart, helping to secure bookings and build long-term loyalty.
The combination of digital strategies, operational management, and customer-focused service has led to remarkable results for Hotel Fazenda Cachoeira da Furna in the third quarter of 2024.
With the support of Unity Hotelaria, we remain committed to continuous improvement, ensuring sustainable growth and further cementing the hotel’s position as a top rural accommodation choice in São Pedro-SP.