At Unity Hospitality, we have always believed that true innovation in hospitality comes from anticipating opportunities before the market realizes their full potential.
From the very beginning, our mission has been clear: to empower hotels to achieve independence, increase profitability, and expand their reach to new audiences.
Today, we are proud to announce one of the most groundbreaking milestones in our history: the launch of the first Hotel Reservation Center in the United States, designed exclusively to serve the unprecedented demand from Brazilian and Argentine travelers during the 2026 FIFA World Cup.
The 2026 FIFA World Cup will be the largest sporting event in North American history.
It will not only bring together 48 nations, 16 host cities, and billions of viewers worldwide — it will also move more than $17 billion in tourism revenue. Among this wave of travelers, Brazil and Argentina stand out as two of the most soccer-passionate countries in the world.
Over 500,000 Brazilians and hundreds of thousands of Argentines are expected to cross the continent to witness the games, turning cities like Miami, Dallas, Los Angeles, and New York into hubs of Latin American culture and celebration. And yet, while this demand is massive, most American hotels are not prepared to capture it. Cultural and language barriers, lack of targeted marketing, and overreliance on OTAs often result in missed opportunities worth millions of dollars.
This is where Unity Hospitality steps in.
Our Reservation Center was created with a single purpose: to connect American hotels directly with Brazilian and Argentine travelers.
This is not another booking platform competing for the same domestic market. This is a strategic bridge — built on language, culture, and trust — that allows hotels to reach guests who value human connection and personalized service.
With a bilingual reservations team (Portuguese and Spanish), multichannel sales structure, and customized digital campaigns targeting South America, we are breaking down the very barriers that have historically kept U.S. hotels from tapping into this premium market.
Partner hotels gain more than just a call center. They gain a comprehensive commercial operation: revenue management expertise, digital marketing campaigns focused on Brazil and Argentina, and the power of Unity’s proven track record in transforming hotel sales performance.
The World Cup is not in 2026. It has already begun. The race to capture the attention — and the bookings — of Brazilian and Argentine fans is happening today. Hotels that wait until the first whistle is blown will have already lost the opportunity.
By joining our Reservation Center now, American hotels position themselves ahead of the competition, ensuring that when Latin American travelers start planning their journeys, they see more than just availability — they see a welcoming voice in their own language.
This initiative is not just about reservations. It’s about writing a new story for the hospitality industry: one where hotels are not passive spectators, but active players in capturing global demand. The 2026 FIFA World Cup is more than a sporting event; it is a once-in-a-generation opportunity to redefine international hotel sales.
At Unity Hospitality, we are proud to lead this movement. We are the first company to create a dedicated Hotel Reservation Center for the World Cup and we invite American hoteliers, investors, and entrepreneurs to be part of this journey.
The question we leave is simple:
When Brazilian and Argentine fans arrive in the U.S. in 2026, will they find your hotel?
