Unity Hospitality Solutions
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For 2023, Unity Hotelaria is launching new services for hotels, inns, and resorts looking to increase their direct bookings

All the support for your hotel to increase profitability and build guest loyalty.

Despite the challenges imposed by the pandemic, we continue to work towards improving the quality of our service and offerings. To achieve this, we have invested in team training, new technologies, and a constant pursuit of innovation.

In the past year, we acquired new clients, expanded into new markets (from north to south), and successfully boosted various players who embraced our team’s strategies and changes.

In 2023, we aim to continue growing and improving to offer our clients the best possible service.

Therefore, we have refined our services for hotels, inns, and resorts seeking to increase their direct bookings through digital marketing, revenue management, and effective strategies.

Watch a snippet of our podcast, where Emanuel Lopes and Elias Junior discuss the new updates.

Discover the new partnership models from Unity Hotelaria for independent hospitality

We offer qualified professionals to deliver results for your hotel. Choose below the partnership model that best fits the reality and needs of your hotel.

About Hotel Marketing

Hotel marketing is one of the most crucial tools for a hotel’s success. It helps attract new guests, retain existing customers, and increase revenue.

To succeed in hotel marketing, it’s important to understand the needs and desires of your guests and clients. Additionally, creating an effective and well-planned marketing strategy is essential.

What We Will Do for Your Hotel within the Scope of Hotel Marketing:

  1. Define Your Target Audience:

    • The first step to improving hotel marketing is defining your hotel’s target audience. This means identifying who your ideal guests are and what their needs and desires are. Once we know your target audience, it’s easier to create a marketing strategy that meets their needs.

  2. Create an Effective Marketing Strategy:

    • The next step is to create an effective marketing strategy. This involves considering all elements of the marketing mix, such as product, price, place, and promotion. Additionally, selecting the best marketing tools to reach your target audience is crucial. For example, if your target audience consists of families, investing in content marketing, such as blogs, posts, and videos, is important.

  3. Invest in Paid Advertising:

    • Ads on Facebook, Instagram, YouTube, and Google are excellent tools for attracting new guests and retaining existing customers. This strategy helps build a strong and appealing online presence while allowing direct interaction with your target audience.

  4. Offer Personalized Experiences:

    • Guests today increasingly seek personalized experiences. Therefore, it’s important to offer services and experiences tailored to their needs and desires. For example, you can provide concierge services to help guests plan their stay, as well as unique experiences such as customized tours or cooking classes.

About Revenue Management

Revenue management is a strategic approach to optimizing a hotel’s revenue by effectively managing room rates, availability, and booking channels. It involves analyzing market demand, forecasting trends, and implementing pricing strategies to maximize revenue and profitability.

Key Aspects of Revenue Management:

  1. Demand Forecasting:

    • Analyze historical data, market trends, and booking patterns to forecast future demand. Accurate forecasting helps in setting the right pricing strategies and availability controls.

  2. Dynamic Pricing:

    • Adjust room rates based on demand, competition, and market conditions. Dynamic pricing ensures that rates are optimized to reflect the value of the room and the current market conditions.

  3. Inventory Management:

    • Manage room availability across different booking channels to maximize occupancy and revenue. This involves allocating rooms strategically to various distribution channels and adjusting inventory based on demand.

  4. Distribution Channel Management:

    • Optimize the use of various booking channels, such as online travel agencies (OTAs), direct bookings, and global distribution systems (GDS). Ensure that each channel is used effectively to reach potential guests and maximize bookings.

  5. Competitive Analysis:

    • Monitor and analyze competitors’ pricing and strategies to stay competitive. Understanding the market landscape helps in setting competitive rates and identifying opportunities for differentiation.

  6. Segmentation and Targeting:

    • Segment guests based on their booking behavior, preferences, and value to tailor pricing and promotions. Target different segments with customized offers to maximize revenue from each segment.

  7. Performance Measurement:

    • Track and analyze key performance indicators (KPIs), such as RevPAR (Revenue per Available Room), ADR (Average Daily Rate), and occupancy rates. Regular performance measurement helps in evaluating the effectiveness of revenue management strategies and making necessary adjustments.

  8. Promotions and Packages:

    • Create and manage promotional offers and packages to attract specific segments and boost bookings during low-demand periods. Well-designed promotions can drive incremental revenue and enhance guest satisfaction.

About Cliente Select

Launched in March 2022, Unity Hotelaria’s Cliente Select has come to stay. Through this service, we are able to deliver all the company’s intelligence services with high quality, as well as outsourcing services for the Reservation Center and bonuses in online ads.