If you own a hotel or resort, you know how important it is to attract new guests in order to keep the business growing.
However, the cost of acquiring these new customers can often be very high.
That’s why Unity Hotelaria decided to implement a digital marketing strategy to help Santa Eliza Eco Resort reduce its costs and attract more guests.
With the help of Unity Hotelaria, Santa Eliza Eco Resort was able to reduce the cost of acquiring new guests by 97.81% in just 30 days.
This achievement was possible thanks to the optimizations made to the Instagram ad campaigns, which began to reach new target audiences with greater precision, generating more conversions.
In addition, Unity Hotelaria also optimized the campaign creatives, making them more attractive and impactful for the target audience.
With these changes, Santa Eliza Eco Resort was able to increase the click-through rate and conversions, while reducing the cost per click and per conversion.
The optimizations carried out by Unity Hotelaria in Santa Eliza Eco Resort’s digital marketing campaigns not only reduced the cost of acquiring new guests, but also had a significant impact on requests for quotes and customer service at the reservations desk.
Thanks to the optimizations made to the ad campaigns and campaign creatives, Santa Eliza Eco Resort saw a 45% increase in requests for quotes and an 83% increase in reservations in just 30 days.
The changes made to the advertising campaigns allowed Unity Hotelaria to reach new target audiences, who became interested in Santa Eliza Eco Resort and requested more information and quotes for accommodation.
This significant increase in requests for quotes and service at the Santa Eliza Eco Resort reservation center demonstrates the effectiveness of the digital marketing strategy implemented by Unity Hotelaria.
If you also want to achieve results like this for your hotel business, contact us and find out more about our customized digital marketing solutions for hotels and resorts.
Santa Eliza Eco Resort is a wonderful place to enjoy a unique vacation experience in the midst of nature. Located in the town of Ribeirão Bonito, in the interior of São Paulo, the resort offers a wide range of activities and services to ensure that guests have an unforgettable stay.