Santa Eliza Eco Resort Achieves 24% Sales Growth in July 2023 compared to 2022
Exceptional results achieved by Santa Eliza Eco Resort in July 2023
Our carefully crafted strategies and the hard work of the entire team have resulted in a 24% increase in sales compared to the same period last year.
In this article, we’ll explore the strategies we adopted to achieve this success, covering improvements in the delivery of social media ads, the efficiency of our pricing strategies (RM) and the thorough tracking of Google Ads in conjunction with the Booking Engine to reduce CAC and increase conversion rates.
Improved ad delivery for social networks
One of the key aspects in achieving our sales growth objective was to improve our performance in delivering ads on social media. We know that our potential guests are increasingly present on social media platforms, which is why we focus on segmented campaigns aimed at our specific target audience.
We invested time and resources in a detailed analysis of our audience’s behavior, interests and preferences.
In this way, we were able to create engaging visual content, such as photos and videos, highlighting the natural beauty of Santa Eliza Eco Resort and offering a unique view of our facilities and ecotourism activities.
Pricing Strategies (RM - Revenue Management)
We understand the importance of strategic pricing for the success of any hotel development. So we implemented a Revenue Management (RM) approach at Santa Eliza Eco Resort.
The key was to understand market demand and seasonality in order to adjust our rates dynamically and optimize our profits at all times of the year.
We used advanced RM tools to get a clear view of the competition and market behavior, allowing us to position our prices in a competitive and attractive way.
With this, we are able to maximize the resort’s occupancy and guarantee profitability even in times of lower demand.
Google Ads Tracking with the Booking Engine
Another decisive strategy for sales growth was the detailed tracking of our Google Ads campaigns, integrated with our Booking Engine.
This integration gave us a clear view of the performance of each ad, identifying which campaigns generated the most bookings and which needed to be adjusted.
Based on these insights, we were able to optimize our campaigns on an ongoing basis, better targeting our investments to those that were most effective.
The result was a reduction in the Customer Acquisition Cost (CAC) and an increase in the conversion rate, which contributed significantly to the 24% growth in sales, with 23% of bookings being made directly via our booking engine.
Best strategies for paid advertising
Careful audience segmentation is essential to the success of paid ads. We use demographic, geographic and behavioral criteria to target our campaigns to the most relevant interest groups, increasing the likelihood of conversions.
In addition, we implement A/B tests to evaluate the performance of different variations of ads and landing pages. This process has allowed us to identify the most effective approaches and refine them to optimize return on investment.
We also invested in remarketing ads, targeting users who have already visited the Santa Eliza Eco Resort website. This strategy has proved highly effective, reminding visitors of the resort’s benefits and attractions, increasing the chances of conversions and loyalty.
Another crucial point is the constant monitoring of campaign results. We use relevant metrics, such as Cost per Click (CPC), Conversion Rate (CR) and Return on Investment (ROI), to evaluate the performance of the ads and make adjustments as necessary.
With these paid ad strategies, we were able to not only increase qualified traffic to Santa Eliza Eco Resort, but also achieve greater efficiency in our marketing investments, contributing to the impressive 24% growth in sales in July 2023.