Say goodbye to guesswork. Hotel marketing based on data to increase your hotel's direct bookings.
Your hotel needs to use customer data to grow in the digital world.
Analyze consumer trends in your market, become a sector expert and increase your share of the digital market. Find out what your competitors are doing and what their strengths and weaknesses are.
Understand the changes taking place in the market and how they will affect your business. Stay on top of the latest trends in technology and innovation and see how they can impact your sector.
Analyze competitor marketing strategies
We have tools to intelligently analyze the performance of your competitors’ marketing channels in relation to your sector, identifying the channels with the highest traffic share and opportunities to improve your hotel’s performance in relation to your competitors.
There are several ways to analyze competitors’ marketing strategies, including:
- Social media monitoring: look at competitors’ posts and interactions on social media to see what topics are being covered and how they are communicating with their target audience.
- Website analysis: examine competitors’ websites to see how they are structuring their navigation, content and calls to action.
- Ad analysis: check where and how competitors are investing in ads, including media, platforms and formats.
- SEO analysis: see how competitors are optimizing their sites for search engines.
- Price analysis: check the prices charged by competitors and whether there is a differentiated pricing strategy. Reviews and ratings analysis: read competitors’ reviews and ratings to understand what customers are saying about them and what their main pains and needs are.
- Analysis of events and promotions: check whether competitors are holding events or promotions, and how they are being run.
- Analysis of partnerships: check if competitors are establishing strategic partnerships with other companies, this could indicate new market opportunities.
These are just some of the ways to analyze competitors’ marketing strategies.
It is important to remember that this analysis must be continuous and updated periodically to ensure that your company is always competitive in the market.
Beat your competitors with competitive analysis
Adapting your hotel marketing strategies to changing economic pressures can be a difficult task for professionals who use ‘guesswork’. Today we deliver accurate competitive analysis of the hotel market, always based on data.
Competitive analysis of the hotel market can be divided into several categories, including:
- Direct competitors: these are hotels that offer similar services and are located in the same geographical areas. They can be identified through market research and analysis of market data.
- Indirect competitors: these are hotels that offer similar services but are located in different geographical areas. These indirect competitors can be identified through market research and analysis of market data.
- Substitute competitors: these are those that can offer different accommodation options, such as inns, resorts, vacation rentals, among others.
- Price Analysis: it is important to analyze the prices charged by competitors, to see if there is any differentiated pricing strategy, and if there is any opportunity to differentiate yourself with more competitive prices.
- Analysis of Offers and Services: it is important to analyze the offers and services provided by competitors, including rooms, facilities, food and drink, entertainment, among others.
- Marketing Analysis: look at competitors’ marketing strategies, including advertising, social media, public relations and events to understand how they are attracting customers.
- Reputation Analysis: read reviews and ratings of competitor hotels to understand what customers are saying about them and what their main pains and needs are.
- Partnership Analysis: check whether competitors are establishing strategic partnerships with other companies, this could indicate new market opportunities.
These are some of the main categories for a competitive analysis of the hotel market, but it is important to remember that this analysis must be continuous and updated periodically to ensure that your company is always competitive in the market.
Explore a detailed view of the market through Hotel Benchmarking
Hotel benchmarking is a technique that allows you to compare a hotel’s performance with other similar hotels in order to identify opportunities for improvement and increase competitiveness. Here are some steps for carrying out hotel benchmarking:
- Select the reference hotels: Select the hotels with which you want to compare your hotel. Make sure they are similar in terms of size, location, category, etc.
- Collect data: Gather data on the performance of your hotel and the benchmark hotels. Data can include financial information such as revenue, profit, occupancy rate and average daily rates, as well as operational data such as check-in and check-out time, cancellation rate, among others.
- Analyze the data: Compare the data collected and identify the areas where your hotel is doing better or worse than the benchmark hotels.
- Identify opportunities for improvement: Identify the areas where your hotel’s performance is below that of the benchmark hotels and determine the actions that can be taken to improve performance.
- Implement the changes: Implement the identified changes and monitor the hotel’s performance to see if the changes are having the desired effect.
- Repeat the process: Benchmarking should be an ongoing process, so it’s important to repeat the process regularly to keep up to date with market trends and track changes in your hotel’s performance.
It’s important to remember that benchmarking is a valuable tool for identifying opportunities for improvement, but it’s important to apply this information strategically and consider the particularities of your company to ensure that the changes really bring benefits to your business.
Competitive analysis of SEO and content
Competitive SEO and content analysis is a technique that allows you to compare a site’s SEO and content performance with other similar sites in order to identify opportunities for improvement and increase competitiveness. Here are some steps to carry out a competitive SEO and content analysis:
- Select reference sites: Select the sites with which you want to compare your site. Make sure they are similar in terms of content, category, etc.
- Collect data: Gather data on the SEO and content performance of your site and the reference sites. Data can include information on traffic, search engine positioning, keywords, bounce rate, among others.
- Analyze the data: Compare the data collected and identify the areas where your site is doing better or worse than the reference sites.
- Identify opportunities for improvement: Identify the areas where your site’s performance is below that of the benchmark sites and determine the actions that can be taken to improve performance.
- Implement the changes: Implement the identified changes and monitor the site’s performance to see if the changes are having the desired effect.
It’s important to remember that competitive SEO and content analysis is a valuable tool for identifying opportunities for improvement, but it’s important to apply this information strategically and consider the particularities of your site to ensure that the changes really bring benefits to your business.