Strategies boost Faro Hotels' turnover by 31% in the last 5 months
Understand how Unity Hotelaria revolutionized revenue management to boost turnover
Revenue Management is a fundamental practice for the hotel industry, allowing it to optimize revenue and maximize profit through intelligent management of prices, inventory and demand.
In this article, we’ll explore the three main Revenue Management strategies created and executed by Unity Hotelaria for the Faro Hotels chain, which have resulted in an impressive 31% increase in turnover over the last 5 months.
In addition, we’ll look at the advanced tracking carried out on the booking engine, which has enabled more assertive Google Ads campaigns.
Market Segmentation & Dynamic Pricing
Unity Hotelaria, in collaboration with the Faro Hotels team, implemented the market segmentation and dynamic pricing strategy. This strategy involved identifying different customer segments, such as leisure tourists, business travelers, corporate groups and participants in special events.
With the segmentation in hand, Unity Hotelaria used strategies to adjust rates in real time, based on the specific demand of each segment in different periods.
In this way, they were able to optimize occupancy, maximize revenue and offer competitive prices to customers, increasing overall satisfaction. In addition to offering special rates to those who search via cell phones (opportunity identification).
Strategic Offers & Promotions
Another crucial strategy developed by Unity Hotelaria was the creation of strategic offers and promotions. Based on demand data and customer behavior, we identified opportunities to boost bookings during periods of low occupancy or on specific dates.
These offers and promotions were carefully targeted at specific audiences, taking into account previously defined market segments.
Unity Hotelaria used distribution channels to publicize these promotions, working together with travel agencies and tour operators to reach a wider audience.
Advanced booking engine tracking technology
One of the most notable contributions to the success of the Faro Hotels chain was the implementation of an advanced tracking system in the booking engine.
This system made it possible to monitor customer behavior in detail, from the initial search to the completion of the booking.
With this data in hand, Unity Hotelaria was able to identify booking patterns and trends, which made it possible to create more assertive marketing campaigns on Google Ads.
By targeting specific ads to audiences most likely to convert, the marketing team achieved impressive results in terms of click-through rates and conversions, further increasing the revenue generated by the booking engine.
Results
The strategies developed and implemented by Unity Hotelaria for the hotels in the Faro Hotels chain have proved to be highly effective, resulting in a substantial 31% increase in turnover over the last five months.
The intelligent combination of market segmentation, dynamic pricing, inventory management, overbooking and strategic offers has made it possible to optimize revenue and improve the hotels’ overall profitability.
In addition, advanced tracking technology in the booking engine has enabled more efficient marketing campaigns, reaching the right audience at the right time.
With a data-driven approach and a highly specialized team, Unity Hotelaria demonstrated the importance of Revenue Management in the hotel sector and how well-executed strategies can make all the difference to the financial success of companies in the sector.