2024 marks not only another cycle for Engenho da Serra Hotel, but also a year of celebration for its partnership with Unity Hotelaria
The year 2024 marks not only another cycle for Engenho da Serra Hotel EcoResort, but also a year of celebration for its solidified partnership with Unity Hotelaria. Together, these two companies have redefined the concept of hospitality excellence in Capitólio, standing out as a success story in the region.
Digital Revamp and Online Presence
One of the first strategies implemented was the complete revamp of Engenho da Serra Hotel EcoResort’s digital presence.
This included not only redesigning the website to provide a more intuitive experience for visitors but also the smart use of Google Hotels Ads and Meta Ads. These actions were crucial in increasing the EcoResort’s online visibility, reaching a wider and more targeted audience.
Strategic Commercial Actions Throughout the Year
Another key point in this successful partnership was the implementation of various commercial actions planned and executed throughout the year 2024.
From campaigns like “Birthday of the Month” to special rates such as “Senior Citizen” and “Stay 3 Pay 2 Nights” promotions, each initiative was carefully planned to attract different audience segments and ensure optimal hotel occupancy throughout all periods.
Importance of Campaign Tracking
As crucial as implementing strategies is tracking their results effectively.
Therefore, conducting campaign tracking through tools such as Google Analytics, Google Ads, and Meta Ads was essential. These analyses not only allowed for evaluating campaign performance in real-time but also provided valuable insights for continuous adjustments and improvements.
Professional Reservations and Excellent Customer Service Center
In addition to all the digital marketing strategies and commercial actions, Unity Hotelaria offers a significant advantage through the outsourcing of the reservation center. With a highly qualified team within the Unity Hotelaria structure,Engenho da Serra Hotel EcoResort guests have access to personalized and efficient service at all stages of their stay.
In summary, the partnership between Engenho da Serra Hotel EcoResort and Unity Hotelaria not only reinforces the commitment to excellence in hospitality services in Capitólio but also serves as an inspiring example of how well-planned strategies and an integrated approach can generate exceptional results in the hotel industry.
