TikTok for Hotels: it's time to advertise your hotel on TikTok through paid ads
From time to time, some new social network emerges and becomes a fever. The number of downloads grows exponentially and everyone is talking about it. It’s been Instagram, Snapchat and now it’s TikTok’s turn.
Like some apps, it allows you to place sponsored ads for your users. TikTok Ads, then, has become an innovative way to advertise your brand and your business, reaching the public in a way that is unexpected to them.
Combined with an effective marketing strategy, you can achieve results by reaching industry and sales metrics.
What is TikTok Ads?
TikTok Ads is the app’s exclusive platform for creating advertisements. In addition to video ads, banners are also available.
The social network, like the others, allows you to configure your audience, segmenting them by demographic data and behavior.
One of the advantages of TikTok as an advertising channel is that sponsored videos cannot be skipped.
In addition, TikTok uses artificial intelligence to target ads to the audience it considers most relevant to the campaign.
This way, targeting isn’t just done by users’ relationship (like the Facebook Ads options of friends of friends or similar audiences), which guarantees ads with a greater chance of interaction and conversion.
Why use TikTok Ads to promote your hotel?
The rapid expansion of TikTok and the emergence of this new need to produce quick videos has created a demand that only TikTok and other similar apps, such as Lomotiv, had.
It’s no wonder that the number of TikTok downloads continues to grow worldwide and, for some time now, the majority of users are no longer Chinese.
Even in Brazil, the app is setting up headquarters and providing training, showing that the app’s global expansion has everything it needs to continue growing and winning over new users.
In 2018, 130 million people had TikTok on their cell phones. Currently, the expectation is to exceed 500 million downloads in the Play Store alone.