25.49% Growth in Direct Bookings at Hotel Ca’d’Oro
Hotel Ca’d’Oro has reached an important milestone: a 25.49% increase in direct bookings through our online booking engine between July and August 2024. This achievement reflects the success of well-designed strategies focused on digital marketing and targeted communication.
We implemented various initiatives that worked together to boost visibility, attract more direct bookings, and strengthen the hotel’s digital presence. Here are the key strategies that helped us achieve these results:
Google Ads Campaigns
Google Ads played a crucial role in capturing potential guests who were actively searching for accommodation. By focusing on specific keywords related to the hotel’s brand and location, we optimized our campaigns to reach the right audience:
Search Ads: Targeted users searching for terms like “hotel in São Paulo” and “luxury downtown accommodation,” optimizing keywords and bidding strategies to attract highly interested customers.
Display Ads: These visually-driven ads helped increase brand awareness, reaching potential customers as they browsed online.
Remarketing: We targeted users who had previously visited the website but did not complete a booking, encouraging them to return and finalize their reservation.
Why it’s Important: Google Ads allowed us to capture high-intent customers, driving direct bookings and improving our conversion rate.
Google Hotels – Staying on the Map
Our integration with Google Hotels helped increase the visibility of Hotel Ca’d’Oro among travelers searching directly on Google. This strategy enabled us to:
- Appear in search results on Google Maps and in the main search engine, reaching travelers at a key decision-making point.
- Offer real-time price comparisons, showing customers that booking directly with the hotel offered the best value and rates.
Google Hotels allowed us to reduce dependency on OTAs (Online Travel Agencies) by providing a direct booking option, enhancing customer trust and driving sales.
Meta Ads (Facebook & Instagram)
We developed creative, targeted ads on Facebook and Instagram to engage different audience segments at various stages of the purchasing journey:
- Engagement Ads: Designed to build awareness and interest, showcasing the hotel’s unique offerings and luxurious experience.
- Conversion Ads: Focused on promoting exclusive offers and special rates, encouraging immediate bookings through the hotel’s website.
- Remarketing on Facebook & Instagram: Retargeted users who had previously visited the site but did not complete their reservation, reminding them of the offers available.
Email Marketing
Our email marketing campaigns were key to maintaining direct communication with potential guests, ensuring consistent engagement:
- Promotional campaigns: Periodically sent out exclusive offers and packages to targeted audiences.
- Abandoned cart emails: Personalized emails were sent to guests who started a reservation but didn’t complete it, offering incentives to finalize their booking.
- Loyalty campaigns: Special offers and promotions for returning guests, encouraging repeat stays.
Why it’s Important: Email marketing strengthened our relationship with potential customers, driving repeat bookings and increasing conversion rates.
The 25.49% growth in direct bookings at Hotel Ca’d’Oro demonstrates the effectiveness of an integrated digital marketing strategy. By combining targeted Google Ads, Meta Ads, and personalized email marketing, we’ve optimized our booking engine’s performance and increased sales.
This growth not only reflects improved marketing efficiency but also highlights our commitment to enhancing the guest experience and encouraging direct engagement with the brand.