39.10% Sales Growth at Engenho da Serra Hotel EcoResort: A Winning Digital Marketing Strategy
The Engenho da Serra Hotel EcoResort, nestled in the heart of Minas Gerais, has seen an impressive 39.10% growth in bookings via its reservation engine from Q2 to Q3 in 2024.
This success stems from a series of well-executed digital marketing strategies implemented by Unity Hotelaria, aiming to enhance the resort’s online presence and drive conversions. Below, we break down the key strategies that contributed to this growth and how we’ve continued to position the resort as a digital leader in the region.
Themed Event Calendar on the Website
One of the most impactful initiatives was launching a themed event calendar on the Engenho da Serra website. This tool allows potential guests to plan their stays around special events, holidays, and seasonal activities, boosting bookings during peak periods.
By optimizing site content with highly-searched terms like “best events in Minas Gerais” and “Engenho da Serra event calendar,” we significantly improved organic search traffic. Dedicated pages for specific events—such as local festivals and exclusive resort packages—enhanced the site’s ranking on Google, drawing more direct bookings.
Social Media Advertising Campaigns
Strategic ad campaigns on Meta Ads (Facebook and Instagram) played a crucial role in reaching new audiences while building loyalty among returning guests. These campaigns targeted segments such as eco-conscious travelers, families with kids, and couples seeking romantic getaways.
By analyzing audience behaviors and interests, we crafted ads that drove meaningful engagement and conversions. Keywords like “eco-friendly resorts in Minas Gerais” and “weekend getaway deals at eco resorts” were instrumental in maximizing ad reach and performance.
Presence on Google Ads and Google Hotels
In addition to social media, our well-executed campaigns on Google Ads and Google Hotels positioned Engenho da Serra at the forefront of search results and hotel recommendations. We targeted key phrases such as “nature hotels in Minas Gerais” and “eco resorts in CapitĂłlio,” boosting visibility and capturing the attention of travelers searching for a unique nature experience.
The direct integration of the resort’s booking engine within these ads ensured a seamless booking experience, significantly contributing to the increase in sales.
Active Presence on Instagram with Editorial Calendar
Instagram became a powerhouse platform in our communication strategy for Engenho da Serra. The introduction of a content calendar focused on themed posts, guest testimonials, and behind-the-scenes resort videos helped boost engagement and drive direct bookings via Instagram.
By using strategic hashtags like “eco resort,” “luxury hotel in Minas Gerais,” and “nature getaway,” we ensured the resort’s posts were discoverable in organic searches on the platform. The visual appeal of posts, combined with interactive stories, strengthened the connection with followers, driving traffic to the site and booking engine.
SEO Optimization for the Website
To ensure top visibility in search engines, the Engenho da Serra Hotel EcoResort website underwent comprehensive SEO optimization. We focused on creating high-quality content and structuring pages around key experiences the resort offers, such as “eco trails in Minas Gerais” and “boat tours in CapitĂłlio.” The addition of blog posts featuring highly relevant search terms allowed the site to rank higher on Google, attracting more qualified traffic.
Furthermore, the use of internal linking and optimized meta descriptions made the website not only user-friendly but also search-engine friendly.
Consistent Strategy and Daily Monitoring
The sustained growth in sales at Engenho da Serra wouldn’t be possible without a consistent digital marketing strategy and daily performance monitoring. By closely tracking the results, we continually adjusted tactics, focusing investments where returns were highest and making timely corrections when necessary.
Real-time data analysis, enabled by tools such as Google Analytics and Meta Business Suite, allowed us to make data-driven decisions, ensuring that our conversion strategies remained effective.
The success of Engenho da Serra Hotel EcoResort is the result of a robust and results-driven digital marketing strategy. At Unity Hotelaria, we remain committed to innovation and continuous optimization to sustain this growth and solidify the resort’s reputation as one of the best eco-friendly stays in Minas Gerais.