Website for Hotels Optimized for Direct Booking Conversions
Before we talk about structure, let’s understand the main strategy for your hotel’s website
When developing a hotel website, we design and use various tools in the process, but one of the most important steps in creating your hotel’s website is undoubtedly SEO Optimization.
Having a well-developed SEO optimization for your hotel’s website is essential for positioning your hotel on Google and other search engines. Before we delve into this topic, let’s clarify what this optimization actually is.
The SEO strategy is your biggest tool to attract new guests without spending much on Google and social media ads.
SEO (Search Engine Optimization) refers to the optimization for search engines done on your website. It is a set of techniques applied with the goal of positioning your pages among the top search results.
It’s used for a simple reason: 75% of people do not go beyond the first page of Google. Furthermore, the top 5 organic results on the first page of Google account for 67.6% of the total clicks on the page.
In simple terms, SEO is your tool to rank at the top of Google and attract more organic visits. After all, an SEO-optimized website meets Google’s ranking factors.
After developing the website project based on SEO optimization, we will elaborate on the conversion points: CRO
CRO stands for Conversion Rate Optimization, which means Otimização de Conversão in Portuguese. This strategy involves a set of practices that increase conversions on a website, making better use of the existing traffic without necessarily attracting more visitors.
In addition to the concept of conversion itself, another idea to be mastered by those interested in CRO is the conversion rate.
Understanding your conversion rate is important to gauge how effective your pages are and to track the overall results of the company.
To illustrate, let’s calculate the conversion rate of website visitors into Leads. The goal is to capture the contact details of site visitors and understand who they are, to nurture them later.
Let’s say your hotel’s website had 20,000 visits and 698 bookings. What is the conversion rate?
Number of visits: 20,000 Number of conversions: 698 Calculation: 698/20,000 = 0.0349 = 3.4% conversion rate from visitors to guests.
The conversion rate can be calculated at all stages of the sales funnel: from top to middle, middle to bottom, etc. This allows you to diagnose where the bottleneck is, the weak point of the strategy that needs optimization.
Agora com o mapa do site pronto e desenhado o foco do desenvolvimento do site, iremos partir para elaboração da estrutura e designer do site do seu hotel
Now that the site map is ready and the focus of the site development is defined, we will proceed to the development of the structure and design of your hotel’s website.
Creating a good layout and design structure for the site is an important part of the hotel marketing strategy.
It is crucial and often decisive, to say the least.
Do you have the habit of returning to a confusing site that doesn’t make good use of colors, images, and other elements, negatively impacting your user experience?
We are sure you don’t.
The same applies to those visiting your hotel’s website.
Therefore, the visual care we will dedicate to developing your hotel’s website will be crucial in attracting new guests and retaining your regular guests.
It is also worth noting that we will develop a website not only with a visually pleasing concept but also adapted to all devices your guests may use: laptops, mobile phones, tablets, and even TVs.
