After months of planning, Taha’a Pousada Boutique is born on the northern coast of São Paulo
On November 24, 2023, Taha'a Pousada Boutique began operations in Ilhabela, São Paulo
Unity Hotelaria is immensely pleased to share the extraordinary journey we experienced in participating in the project to launch Taha’a Pousada Boutique, located in the tropical paradise of Ilhabela, São Paulo.
From the start, we were committed to providing Taha’a with a unique experience, reflecting the excellence and professionalism that define our approach in the hospitality industry.
The beginning, market study:
The crucial first step was to deepen our understanding of the local market. We invested significant time and resources in researching trends, consumer behaviors, and analyzing the competition. This thorough study allowed Unity to identify strategic opportunities and specific challenges, serving as the foundation for all subsequent decisions.
Brand Creation: A Journey to Tiki Culture in French Polynesia
In developing the brand identity, we delved deeply into the rich Tiki culture of French Polynesia, particularly from the island of Taha’a, from which we drew authentic and meaningful elements.
Name: Taha’a – A Tribute to Origin
The name ‘Taha’a’ was not chosen by chance; it is a direct tribute to the island. Taha’a is known for its lush landscapes, paradise beaches, and exceptional vanilla production. We chose to incorporate these elements into the name to convey the promise of a unique and authentic sensory experience for our guests.
Inspiration from Tiki Culture: A Sensory Journey
Tiki culture, intrinsically linked to Polynesia, served as the primary source of inspiration for the brand’s visual design. The intricate patterns, tribal motifs, and vibrant colors used evoke the rich artistic tradition of the region.
Every detail, from the choice of color palette to the selection of graphic elements, was carefully chosen to transport guests to a tropical atmosphere where hospitality and relaxation intertwine uniquely.
Visual Narrative: A Cohesive Experience
By combining the name, inspirations from Tiki culture, and the logo, we created a cohesive visual narrative that extends across all aspects of the brand.
From marketing materials to the interior decor of the guesthouse, the presence of Polynesian Tiki culture is evident, providing guests with an immersive and authentic experience.
Conclusion: A Brand That Transcends Borders
Unity Hotelaria takes pride in channeling this unique inspiration to create a brand that transcends borders, inviting visitors to experience the charm of Tiki culture while enjoying the natural wonders of Ilhabela, São Paulo.
Opening Sales Channels:
To ensure proper visibility, we focused on opening efficient sales channels.
Strategic partnerships, optimized online presence, and participation in local events were some of the initiatives we undertook to ensure consistent and comprehensive distribution.
Strategic Planning in Sales:
Our work did not stop at the launch; we developed a comprehensive sales strategic plan to ensure sustainable growth.
We continuously monitor performance, adjusting strategies as needed to ensure that Taha’a Pousada Boutique remains at the forefront of the hospitality sector in Ilhabela.
Conclusion:
Unity Hotelaria enthusiastically celebrates the success of Taha’a Pousada Boutique, a partnership that demonstrated our team’s commitment to excellence in all aspects of hospitality.
We look forward to continuing to contribute to Taha’a’s growth and to providing unforgettable experiences for its guests, reinforcing our position as leaders in creating and implementing hospitality projects.
