Not every success story is just about numbers. Sometimes, it’s about making the right connections, applying the right strategies, and having the right people working together with purpose.
That’s exactly what happened at Hotel Fazenda Cachoeira da Furna, which recently achieved a 29% increase in direct bookings through its official website’s booking engine, comparing the second quarter of 2025 to the first.
More than just a number, this growth represents the success of a purposeful partnership between the hotel’s operational team and the experts at Unity Hotelaria — a collaboration that has impacted every detail of the business, from branding and pricing to digital marketing and sales.
Known for its warm hospitality, stunning natural surroundings, and peaceful atmosphere, Hotel Fazenda Cachoeira da Furna has always stood out. But like many independent hotels, it faced new challenges in a fast-changing market and needed to strengthen its direct sales and reduce dependency on third-party channels.
That’s when Unity Hotelaria came on board. Together, the two teams embarked on a journey with one clear goal: increase direct revenue, gain more control, and protect profitability.
Unity Hotelaria didn’t just offer marketing services — they brought in a full strategy designed to improve the hotel’s performance across the board. From positioning to pricing, from online campaigns to humanized guest service, the hotel gained a 360° growth structure.
“We didn’t just want to grow — we wanted to grow the right way. With planning, with data, with purpose. And with Unity by our side, we found the path.”
— Hotel Fazenda Cachoeira da Furna Team
The partnership included:
Exclusive website-only promotions and discount codes
Smart revenue management with dynamic pricing and real-time market analysis
Website redesign and optimization to boost conversions and user experience
Social media strategy with emotional storytelling and sales triggers
A trained and humanized reservations team offering support via WhatsApp and phone
The 29% increase in direct bookings happened in just three months — a clear indicator of the strategy’s effectiveness. But beyond the metrics, what made the biggest difference was the alignment between the hotel team and the Unity specialists.
It wasn’t just about tools or tactics. It was about trust, transparency, and the courage to evolve.
“Our job goes beyond strategy. We immerse ourselves in each property, understand its essence, and build real, long-term growth. What we achieved at Cachoeira da Furna is proof of that.”
— Emanuel Lopes, CEO of Unity Hotelaria
With a solid foundation and proven results, the hotel and Unity are already planning the next phase. New campaigns, smarter automations, and a goal to double direct sales by the end of the year are already underway.
What began with adjustments and testing has evolved into a well-oiled operation, where every action has a purpose and every direct booking represents a shared victory.
If you’re looking to transform your direct sales strategy, reduce commissions, and build a more sustainable hotel business, Unity Hospitality can be your partner.
