O Hotel Fazenda Cachoeira da Furna records Revenue Milestone in August 2023
The hospitality industry is constantly evolving, and effective digital marketing and revenue management strategies have become crucial for the success of any venture.
We are excited to share an extraordinary success story, where Hotel Fazenda Cachoeira da Furna achieved a historic revenue record in August 2023.
1. Social Media Advertising Strategies
The success achieved in August would not have been possible without the implementation of the best social media advertising strategies.
The Unity Hotelaria team developed highly targeted and engaging campaigns, making the most of the hotel’s online presence. This resulted in a significant increase in brand recognition and the acquisition of new guests through social media.
2. Tracking with Google Analytics
To optimize booking conversions on the Booking Engine, we implemented meticulous tracking with Google Analytics.
This detailed analysis allowed for precise adjustments to marketing strategies and booking pages, making the process more intuitive and effective for website visitors. As a result, the hotel saw a notable increase in conversion rates, translating into more bookings.
3. Digital Positioning
One of the keys to success was its superior digital positioning compared to competitors.
We guided the hotel in highlighting its unique differentiators and attractions, creating an online presence that stood out in the market. This included the use of high-quality content, search engine optimization (SEO), and effective content marketing strategies.
4. Revenue Management
In addition to marketing strategies, revenue management played a crucial role in the success of Cachoeira da Furna Farm Hotel.
We used Revenue Management techniques to optimize room rates and availability, maximizing revenue per available room (RevPAR). This strategic approach enabled the hotel to achieve its revenue record.
5. Reservations Center Service
A crucial element for success is the Reservations Center service, which is outsourced and operated by the Unity Hotelaria team. Our highly skilled and customer service-oriented team played a key role in converting inquiries into confirmed bookings.
This resulted in high occupancy rates and a 31% increase in revenue compared to the same period in 2022. Congratulations to Hotel Fazenda Cachoeira da Furna for this achievement.