Hotel Marketing: How to Make Your Hotel’s Website Stand Out
Our goal is to provide travelers with a flawless experience when booking hotels online. Keep reading to find out how.
Many independent hotels and inns currently make a crucial mistake in their hotel marketing planning. It’s not uncommon to find properties investing in digital marketing and online ads to promote their services and differentiators, but unfortunately, they are doing so ‘on someone else’s land.’
What do we mean by this?
These hotels and inns promote their Instagram and/or Facebook profiles and heavily invest in online ads, but unfortunately, they do not direct customers to their website or a CRM system.
Imagine if, for example, Instagram and Facebook ceased to exist tomorrow. Consider this: you’ve invested around $5,000 each month for three years, which would result in a loss of approximately $180,000.
This is the reality for many independent hotels and inns, but we are here to change that.
To develop a hotel website that truly performs and delivers results, you should follow these steps:
- Provide an intuitive user interface
- Develop a hotel website that is optimized for mobile and larger screens
- Make it easy to find the location of the property
- Have a great customer service team
Know Your Target Audience
Before you start working on creating your website, you need to be sure about who your target audience is. This means identifying the characteristics of travelers who are most likely to stay at your property.
Here are some questions you can ask to help identify your target audience:
- What is the age range of the travelers you want to attract?
- Where are they coming from?
- What is the purpose of their trip?
- What are their accommodation preferences?
Create a Website That Is Attractive and User-Friendly
Once you have identified your target audience, it’s time to start working on your website. Your site needs to be attractive and easy to use, so travelers can quickly and efficiently find what they are looking for.
Here are some tips for creating an attractive and user-friendly website:
- Choose a color palette that is visually appealing and easy on the eyes
- Ensure that your images are high quality and relevant
- Create a layout that is simple and intuitive
- Write content that is clear and concise
Include Detailed Information About Your Property
When travelers are looking for a place to stay, they want to know everything that your property has to offer. This means you need to provide detailed information about the accommodations, services, and facilities you offer.
Here are some tips for including detailed information about your property:
- Create a dedicated page for each type of accommodation you offer.
- Include high-quality photos and detailed descriptions of all facilities and services.
- Provide a map of your property so travelers can visualize the layout
Offer Booking Options
Once travelers have decided they would like to stay at your property, they will want to know how to make a reservation.
You need to offer easy and convenient booking options so that travelers can secure their stay quickly and efficiently.
Here are some tips for offering booking options:
- Provide support via WhatsApp.
- Invest in a high-performance booking engine.
- Offer the option to book by phone
Keep Your Website Updated
Last but not least, you need to ensure that your website is always up to date. This means you need to regularly add new information and update existing content.
Here are some tips for keeping your website updated:
- Make sure the information about your property is always current.
- Regularly add new photos and descriptions of services and facilities.
- Ensure that your booking options are always working correctly