Countryside Hotel Marketing to Boost Direct Bookings and Increase Your Hotel's Revenue
Countryside hotels offer a wide variety of activities to suit all tastes. Some have swimming pools, fishing lakes, hiking and horseback riding trails, soccer fields, and tennis courts, as well as mini-farms with animals.
Others specialize in adventure activities, such as zip-lining, rappelling, tree climbing, and off-road trails.
There are also those that are particularly focused on relaxation, offering massages, saunas, and ofuro baths.
For those traveling with children, countryside hotels are an excellent choice, as they provide plenty of activities to keep kids entertained.
Some have playgrounds, children’s pools, game rooms, and even mini-farms where kids can feed the animals.
Others offer activities specifically designed for them, such as arts and crafts workshops, pool games, and carriage rides.
No matter what type of activity you’re looking for, countryside hotels are a great option to escape the routine and reconnect with nature.
Marketing for Countryside Hotels: How to Do It?
Well-applied marketing strategies lead to positive results in just a few days. Learn how Unity Hotelaria can assist your countryside hotel with effective marketing that delivers proven results.
Having your rooms fully booked year-round is every hotelier’s dream. But achieving that isn’t easy, is it? Although travel is one of the most desired activities for many people, there isn’t a single destination or hotel that will always be the top choice.
To become a market leader and a guest favorite, you need to invest in Digital Marketing strategies and unique guest experiences. Being online is no longer optional.
The good news is that hotels and inns have great potential to grow and diversify their business through Digital Marketing.
Before presenting a marketing plan for your countryside hotel, it’s important to pay attention to some key principles that will serve as the foundation for making your revenue growth plan successful
Initially, invest in your hotel’s operations; evaluate which experiences you can efficiently deliver
The first tip is: focus on the basics and essentials. Start by doing your homework and ask yourself: how are the structural reviews of your countryside hotel? What about the service reviews? The gastronomy?
No marketing strategy will work if your service doesn’t match the promises you make. The infamous ‘false advertising.’
Good service is essential for a successful marketing strategy. So, make sure your hotel offers quality, comfort, cleanliness, excellent service, and anything that can enhance the guest experience.
Another important factor in your hotel’s quality is ensuring that it meets the expectations of your ideal guest.
Highlight the Simple Things—Many Have Them, But Often Overlook Them
Make your stay unique, whether it’s through colorful bed linens, rooms with a distinctive view, or impeccable service.
Give people a reason to speak highly of your hotel.
An impressed and satisfied guest is undoubtedly your best marketing: they will recommend your business.
Showcase the simple in a unique way, for example, by offering a distinctive breakfast in the room or providing supervised recreational activities for children, which is always a great differentiator. Embrace experiences!
Value Guest Reviews
It’s very common for potential guests to search for hotels based on reviews from others who have stayed there.
There are specific websites for this, such as TripAdvisor and Booking.
The impact of a negative or positive review is significant: highly-rated hotels are in high demand, while those with many complaints struggle to attract guests.
To ensure good reviews, several measures can be taken:
- Invest in the quality of your service and facilities This point has been mentioned before, but it’s worth emphasizing. The best advertising is your quality, which will lead to high ratings and positive comments from guests.
- Use photos and videos that reflect the reality of the hotel No Photoshop or “touched-up” photos: this can frustrate customers who notice the discrepancy between what was promised and the reality.
- Respond to guest comments, whether positive or negative When a guest leaves a positive comment, thank them and express your satisfaction in providing good service. If the comment is negative, show your concern by understanding the issues and inconveniences the guest experienced, and use the feedback to identify areas for improvement in your hotel