Why is Unity Hotelaria the best solution for your hotel?
If for Brazil, the question was once “independence or death”, for Brazilian hoteliers, the question is: how to survive in the market while being independent?
Hospitality has always been a very competitive industry and the emergence of large chains and other players such as OTAs has not made the game any easier!
Add to this the impact of the pandemic and we find independent hotels in trouble. With spending cuts, little revenue and almost no demand, many hotels have unfortunately felt the brunt of the crisis.
But being an independent business doesn’t mean being alone. A consultancy is a possible and effective way to get the resources you need to optimize your hotel’s operations and boost all the possibilities for bookings and revenue.
Why hire a specialized consultancy?
Because the reality of a hotel is often that it has too few employees and too many functions to perform. This means that core issues such as strategy and planning are compromised. The results also suffer as a result.
In this way, lodging establishments can find the perfect solution to guide their enterprises towards better results.
But here comes another common question: which consultancy should I hire? Should I focus on Marketing? Sales? Service? There are so many options!
Unity Hotelaria is the only Brazilian company to offer a complete sales solution for hotels. The company encompasses Marketing, Sales and Central Reservation services. In other words, you don’t have to choose.
In addition to its passion for hotels and its experienced team in the hotel business, Unity Hotelaria understands that sales are what make a hotel live. It’s bookings that give you the possibility of independence and make the wheel turn, or if you prefer, the lobby door turn with new guests. That’s why your advice is based on the various aspects of Sales.
In this article, we’ll explain the importance and how each of the pillars of the services offered by Unity Hotelaria works.
Complete sales solution: 3 in 1
Unity, which focuses on the hotel industry, knows the industry very well and knows that the Sales sector is much more complex than just giving rates over the phone or email, or negotiating prices for long stays or groups.
That’s why, in its advisory services, it offers services that cover marketing, sales and central reservations. After all, it is by optimizing these three departments that hotels can achieve significant and impactful results.
Below, we’ll explain the importance of these services and how Unity can help you with each of them:
Marketing digital hoteleiro
Digital marketing is a key ally for hoteliers in their quest for sales results, even before the pandemic. In the digital age in which we live, the customer experience begins in the virtual world.
With the pandemic, the importance of a good digital strategy has become even more evident, as it is through this that hotels can:
convert the chances of bookings
create and strengthen the relationship between the company and its target audience.
Your future guests are scattered across different channels and it’s up to you to make your presence felt virtually in order to attract new guests.
Unity focuses its marketing strategies on converting direct bookings, optimizing its revenue through precise and efficient planning. How?
Once the hotel’s positioning has been established, personalized lead capture campaigns are designed to ensure that the right offer is made to the right audience, making the most of marketing efforts.
Possible actions include: Google Ads, website creation, forms, digital presence on social networks. Social networks are also a powerful source of new bookings.
In another article here on the site, we talked about how Instagram for hotels is an excellent tool for increasing the visibility of your property, promoting your services, engaging with customers and, consequently, increasing hotel sales during and after the pandemic.
Digital marketing, when well-planned, is therefore an invaluable aid for independent hotels in tackling some of today’s major challenges: developing a digital presence, converting direct bookings and increasing occupancy rates.
Commercial strategies
As we mentioned, it’s sales that make the lobby door swing open and guests come in.
With fierce competition, the pandemic crisis and a lack of human resources making operational work consume most of managers’ time, an experienced hotel consultancy can give bookings a boost.
One advantage of independent hotels over chain hotels is the greater freedom to price daily rates and services. In this way, you can create really attractive promotions for your target audience, attracting new customers or retaining your guests, without compromising your profit.
However, for this to happen, a thorough and assertive analysis of the business’s financial condition is necessary.
Another important point, which has already been mentioned, is the fact that customers (and booking possibilities) are spread across different distribution channels, both direct and through intermediaries.
Unity Hotelaria believes in the power of diversifying its offer and in the importance of building close relationships with different market players in order to achieve the best results.
Taking all this into account, some possible actions within the Commercial sector offered by Unity Hotelaria are:
- Sales channel management
- Channel diversification
- Tariff management
- Rate creation
- Strategies to increase the average daily rate
It’s worth noting that all the decisions made by Unity’s consultancy are based on information such as operating costs, revenue projections and seasonality. Management and planning need to be based on data.