Unity Hotelaria Boosts Historic Results for Santa Eliza Eco Resort in July 2024
A Memorable July: Exceptional Growth in All Indicators
The month of July 2024 was a milestone for Santa Eliza Eco Resort, crowning a successful partnership with Unity Hotelaria. The results achieved exceeded all expectations, consolidating Unity’s expertise in managing and optimizing hotel developments.
Unveiling the Numbers of Success:
Occupancy
An increase of 5.85% compared to July 2023 demonstrates the effectiveness of the strategies implemented, attracting significantly more guests and maximizing the use of the resort’s capacity.
Revenue
The remarkable 23.87% growth in turnover compared to the same period last year reflects the direct impact of Unity Hotelaria’s actions. The combination of increased occupancy and average daily rate has raised the resort’s revenue to unprecedented levels.
Average Daily Rate
The 14.94% increase in the average daily rate is a crucial indicator of the value placed on the experience offered by Santa Eliza Eco Resort. Unity’s strategic management has made it possible to optimize pricing, ensuring a balance between attractiveness for guests and profitability for the resort.
RevPAR (Revenue Per Available Room)
The 23.87% growth in RevPAR, a metric that combines occupancy and average daily rate, shows the efficiency of Unity Hotelaria’s management. The simultaneous increase in these two indicators resulted in an exceptional financial performance for the resort.
Strategies that changed the game:
Online Ads Management (Meta Ads and Google Ads)
Unity Hotelaria implemented a highly effective digital marketing strategy, using the Meta Ads and Google Ads platforms to reach the right target audience at the right time.
Targeted, creative and relevant ads drove qualified traffic to the resort’s website, resulting in a significant increase in direct bookings.
Strategic Digital Positioning
Through meticulous search engine optimization (SEO) and content marketing, Unity Hotelaria strengthened Santa Eliza Eco Resort’s online presence. The resort’s website has become an irresistible virtual showcase, with complete information, inspiring images and an intuitive booking system, facilitating the guest’s journey from initial search to confirmation of stay.
Outsourcing the Reservations Center
Unity Hotelaria took over the complete management of the resort’s reservation center, optimizing the service process, speeding up reservations and guaranteeing an impeccable guest experience. Unity’s highly qualified team became an extension of the resort’s team, providing a personalized and efficient service.
Active and Daily Planning
The success of the partnership between Unity Hotelaria and Santa Eliza Eco Resort is largely due to the strategic planning and rigorous execution of actions. The Unity team kept a close eye on the resort’s performance, monitoring key indicators and adjusting strategies in real time to guarantee ever-improving results.
The partnership between Unity Hotelaria and Santa Eliza Eco Resort is an inspiring example of how expertise in hotel management, combined with digital marketing strategies and online positioning, can drive exceptional results. July 2024 will go down in the resort’s history as a period of unprecedented growth and success.
If you’re looking for hotel management that delivers real results, contact Unity Hotelaria and find out how we can transform your business!