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Unity Hotelaria Shines at HITS Experience During Equipotel 2024, Highlighting the Role of Marketing in Hospitality

On September 18, 2024, Unity Hotelaria made its mark at the HITS Experience, an event hosted by APP Sistemas during Equipotel, one of the largest hospitality industry events in Latin America. Held at São Paulo’s Expo Center Norte, the HITS Experience brought together experts, clients, and partners to discuss the latest trends in technology and innovation in the hotel industry.

Unity Hotelaria’s Key Contribution to the Hospitality Management and Sales Panel

Represented by its Commercial Director, Elias Junior, Unity Hotelaria played a pivotal role in the “Hospitality Management and Sales” panel. During his speech, Elias Junior underscored the vital importance of a well-rounded marketing strategy for achieving hotel success.

First and foremost, you need to understand where your hotel wants to go, how it’s positioned in the market, how it communicates with its audience, and whether there's a gap between supply and demand. These aspects can only be accurately assessed with an in-depth marketing strategy
Elias Junior
Commercial Director

Unity Hotelaria has consistently stood out by applying innovative marketing solutions in hospitality, optimizing campaigns, and enhancing hotels’ communication with their target audiences.

Equipotel 2024: Technology and Innovation as Cornerstones of Modern Hospitality

Equipotel is regarded as the premier event for the hospitality sector in Brazil, bringing together suppliers, hotel managers, and professionals from all areas of the industry. The 2024 edition highlighted the importance of technology and innovation as key drivers of transformation within the industry.

In addition to networking and panel discussions, Equipotel offered participants a firsthand look at cutting-edge tools, such as automation systems, artificial intelligence, and solutions designed to enhance the guest experience. The HITS Experience, a central part of the event, sparked insightful discussions on effective management practices, showcasing how innovation is paving the way for a more sustainable and competitive future in hospitality.

The Importance of Marketing in Modern Hospitality

Marketing plays a crucial role in the success of hotels in today’s digital age. More than ever, it’s essential to understand guest behavior, preferences, and needs. A well-executed marketing strategy can make all the difference between a fully booked hotel and one struggling with occupancy.

Unity Hotelaria is fully attuned to this reality and continually applies best practices in marketing for its clients. From highly targeted digital campaigns to AI-powered customer service and sales, Unity Hotelaria is at the forefront of hospitality innovation.

By participating in the HITS Experience and Equipotel 2024, Unity Hotelaria reaffirms its commitment to leading the market, bringing innovative solutions and effective strategies to its partners and clients.