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Marketing Hotels: Online Strategies to Increase Direct Bookings

Marketing Hotels: Online Strategies to Increase Direct Bookings with Ideal Guests In today’s hospitality landscape, every direct booking is gold. Over-reliance on OTAs (Online Travel Agencies) means thinner margins, less control over guest relationships, and higher dependency on external platforms. This is why marketing hotels has evolved beyond brand awareness: it must be strategic, focused […]

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10 Marketing Strategies every Hotel Should Implement

Unlocking Success: 10 Innovative Marketing Strategies Every Hotel and Resort Should Implement In a fiercely competitive hospitality landscape, standing out is paramount for hotels and resorts looking to thrive. With travelers increasingly seeking unique experiences, traditional marketing methods may not suffice. This is where innovative marketing strategies come into play, providing a fresh perspective that […]

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How R$ 584,251 in ads generated over R$ 10.5 million in Sales and more than R$ 50 million in Hotel Revenue

The Power of Direct Bookings: How R$ 584,251 in Ads Generated Over R$ 10.5 Million in Sales and More Than R$ 50 Million in Hotel Revenue Numbers That Tell More Than a Story — They Redefine the Future of Hospitality From January to July, we invested R$ 584,251 in online ads for our Brazilian clients. […]

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Why Your Hotel’s Reservation Center Is the Beating Heart of Revenue

Why Your Hotel’s Reservation Center Is the Beating Heart of Revenue and Often the Most Overlooked What really makes a guest book or walk away For a long time, we believed the sale began with a marketing campaign and ended with a “Book Now” click. Until we looked closer. It was a missed call.A generic […]

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Instagram is now a search engine: what this means for Hotels in 2025

Instagram Content Is Now Indexed by Google, and It’s a game, changer for Hotels Instagram has long been one of the most powerful branding tools for hotels. But in July 2025, it took on a whole new role: a search engine. Google has begun indexing public Instagram Reels, captions, and bios, meaning your hotel’s posts […]

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Unity Hospitality Expands Operations in Brazil with New Hotel Management Project

Foz do Marinheiro Eco Resort, in Cardoso (São Paulo, Brazil), is now under the management of the Brazilian corporate team at Unity Hospitality Unity Hospitality proudly announces that it has taken over the full hotel management of Foz do Marinheiro Eco Resort, located in Cardoso, in the state of São Paulo, Brazil. This partnership represents […]

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Unity Hospitality takes over the Hotel Management of Carpe Diem Boutique & Spa in Campos do Jordão

Unity Hospitality takes over the Hotel Management of Carpe Diem Boutique & Spa in Campos do Jordão, Brazil Unity Hospitality, the company that delivers the most results for hotels in Brazil, has taken another important step in its journey of success by taking over the management of Carpe Diem Boutique & Spa, an iconic hotel […]

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Emanuel Lopes, CEO of Unity Hotelaria, launches his book: “Hotelaria Lucrativa: From Loss to Profit”

Emanuel Lopes, CEO of Unity Hotelaria, launches his book: “Hotelaria Lucrativa: From Loss to Profit” Hotel management is a dynamic and challenging field. With constant changes in consumer behavior and unpredictable global crises, such as the COVID-19 pandemic, many hoteliers find themselves in loss-making situations or financial difficulties. It was with these challenges in mind […]

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The Domino Effect of Paid Advertising: Turning Hotel Ad Investments into Bookings

The Domino Effect of Paid Advertising: Turning Hotel Ad Investments into Bookings At Unity Hotelaria, we’ve managed significant investments in hotel advertising, and one of the most valuable lessons we’ve learned is that you should never view metrics in isolation. There’s a domino effect in digital marketing metrics that must be understood to ensure advertising […]

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Unity Hotelaria Shines at HITS Experience During Equipotel 2024

Unity Hotelaria Shines at HITS Experience During Equipotel 2024, Highlighting the Role of Marketing in Hospitality On September 18, 2024, Unity Hotelaria made its mark at the HITS Experience, an event hosted by APP Sistemas during Equipotel, one of the largest hospitality industry events in Latin America. Held at São Paulo’s Expo Center Norte, the […]